Shell in Northampton (506 Pleasant St)

Everyone bashing this place for things that Pride does, like their discounted price being advertised first? Those people suck. This is a family-owned gas station with the nicest people you could ever imagine running a convenience store. Nice selection of smoking items - they even have pieces, strictly for tobacco use of course. They just did a huge renovation so it feels much more roomy than before. Gas prices run pretty mid range.

I feel duped. The advertised price requires a membership

Great for a quick stop

The only reason to go here would be for the discount you get by shopping at Stop & Shop

This station advertises one price on the street sign that is .10 lower then the actual price charged at the pump. The price at the street is called pride "star". No indication that you need to be a member of their rewards program. All other stations, even the Pride in Hadley correctly posts the regular price and the rewards price. I find this practice to be deceptive and disrespectful to the consumer.