Seal Recognizes Efforts to Combat Advertising Fraud and Deliver Transparency to Advertisers Across App and Website That Serve Millions of Drivers
BOSTON – According to a recent study from Juniper Research, advertisers will lose $42 billion of ad spend in 2019 due to fraud across online, mobile and in-app channels.[1] GasBuddy, the smartphone app that helps consumers avoid paying full price for fuel, today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and improve transparency in the digital advertising supply chain. The seal recognizes GasBuddy for setting rigorous standards to combat ad fraud and increase transparency for its advertising partners.
“We are proud to be acknowledged for our efforts to eliminate ad fraud in our brand-safe campaigns on our website and mobile app," said Jordan Grossman, EVP of advertising sales at GasBuddy. “TAG’s certification reinforces our commitment to promote accountability and prioritize safety on our robust publisher platform connecting 12 million monthly users with timely and relevant offers.”
GasBuddy’s powerful advertising capabilities engage with the largest addressable audience of fuel and convenience retail shoppers in the United States. The company uses GPS-based first-party data to connect with drivers in proximity to specific businesses and retailers, measuring real-world footfall analysis and uplift to locations as a result of individual campaigns.
“By achieving the TAG Certified Against Fraud Seal, GasBuddy is providing assurance for buyers that they’re doing business with a company committed to adopting the advertising industry’s most rigorous anti-fraud standards,” said Rachel Nyswander Thomas, Chief Operating Officer at the Trustworthy Accountability Group. “We are pleased to recognize GasBuddy for its high standards and for the steps it has taken to earn the TAG Certified Against Fraud Seal.”
Additional information about advertising and sponsorship with GasBuddy can be found at www.gasbuddy.com/ads. 
About GasBuddy
GasBuddy is a company that helps consumers avoid paying full price for fuel. As the leading source for crowdsourced, real-time fuel prices at more than 150,000 gas station convenience stores in the U.S., Canada and Australia, millions of drivers use the GasBuddy app and website every day to find gas station convenience stores based on fuel prices, location and ratings/reviews. GasBuddy’s first-of-its-kind fuel savings program, Pay with GasBuddy, has saved Americans more than $6 million at the pumps since its launch in 2017. The company’s business solutions suite, GasBuddy Business Pages, provides Fuel Marketers and Retailers their best opportunity to maintain their station information, manage their brand, and promote to their target consumer audience. For more information, visit https://www.gasbuddy.com.
Media Contact
Allison Mac, GasBuddy
Director of Marketing and Communications
[email protected]