Company Unveils 2017 GasBuddy Tank Takeover Series - First-of-its-Kind Experiential Marketing Events Connecting Millions of Mobile Consumers With The Best Brick-And-Mortar Retailers and Consumer Packaged Goods
BOSTON – (Jan. 31, 2017) – GasBuddy, the leading technology company changing the way consumers find, purchase and save money on gasoline, will surprise and delight drivers with thousands of gallons of free gas in multiple U.S. cities throughout the year, as part of GasBuddy’s exclusive 2017 Tank Takeover Series.
The series kicks off in Houston, Texas on Feb. 1, at a Corner Store location just in time to get the city’s football fans ‘pumped’ for The Big Game.
GasBuddy and Corner Store, one of the country’s largest convenience store retailers, will once again join forces to fill the tanks of drivers who have the free GasBuddy app downloaded, and a GasBuddy profile created, with upwards of $20 worth of free fuel per vehicle. At the event, there will also be special drink coupons, food samples and giveaways so consumers can “fuel their journey for the road ahead.”
The 2017 GasBuddy Tank Takeover Series is based on the successful debut and events that ran throughout 2016 in various cities like Charlotte, Denver, Los Angeles, Phoenix, and Sydney, Australia. Thousands of people attended each GasBuddy Tank Takeover creating lines around the block, increasing foot traffic for the gas station convenience store, and resulting in more than $100,000 worth of free media coverage per event.
“GasBuddy Tank Takeovers are at the forefront of proven experiential marketing bringing the digital and physical world together in a way we’ve never seen before,” said Walt Doyle, CEO of GasBuddy. “We are tapping into our network of more than 60 million passionate GasBuddy users and providing them with a unique experience of the modern-day gas station. We’re excited to have Corner Store as a partner for our first event in 2017 and look forward to working with other great convenience retailers to showcase how this $575 billion industry continues to evolve to better serve the community from excellence in services to expanded offerings.”
GasBuddy recently launched the reviews feature, where consumers can now write and read about all aspects of a gas station. For additional information about the GasBuddy Tank Takeover series, visit www.gasbuddy.com/tanktakeover and follow @GasBuddy on Facebook and Twitter. Exact time and locations will be revealed first to GasBuddy members via the mobile app.
About GasBuddy
GasBuddy is the technology company changing the way consumers find, purchase, and save money on gasoline. Founded in 2000, the original GasBuddy website was a pioneer in crowdsourced information, leveraging technology, big data, and a passionate community that now connects millions of users with real-time, accurate fuel pricing information as well as reliable reviews of gas station amenities and services. The app and website have the most accurate and real-time fuel prices at over 140,000 unique stations in the United States, Canada, and Australia and is the most comprehensive money-saving companion while on the road. GasBuddy is available on all mobile platforms. For more information visit www.gasbuddy.com.