New SaaS Platform Enables Fuel Retailers and C-stores to showcase their expanding businesses and connect with millions of drivers
BOSTON (October 12, 2016) – GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline, today introduces GasBuddy Business Pages, a new suite of digital tools and services to help gas station convenience stores reach more consumers and promote their brand and locations.
With GasBuddy Business Pages, retailers can claim, manage and curate their individual station sites on the GasBuddy app, enhancing their mobile presence and instantly accessing a massive network of drivers looking for their services. Business Pages will also give them the ability to communicate directly with these customers based on feedback they receive through GasBuddy’s new ratings and reviews feature. In addition, retailers will be able to closely monitor foot traffic, run consumer surveys, and benchmark their performance against nearby competition.
“Gas stations convenience stores are evolving into retailers that offer much more than just gas and snacks. As time-starved consumers look for more selection when they’re on the go, retailers are expanding to include robust offerings more similar to a grocery story than a gas station,” said Walt Doyle, CEO of GasBuddy. “As these services expand, consumers want more information about where they stop when they’re on the road. With Business Pages, retailers can now finally reach these mobile consumers with detailed reviews of their services or to offer coupons or incentives."
By using GasBuddy Business Pages, owners and store managers will be able to:
- Drive business objectives. Update business information like services and amenities, hours of operation and location. Include special deals and offers, including store loyalty programs.
- Gain customer insight. See prospective customers that have viewed the location’s station listing. Measure foot traffic and benchmark against nearest competitors. Run surveys and mystery shopping programs to collect feedback on programs and stations.
- Protect and control brand and reputation. Since the launch of the GasBuddy station ratings feature, the app receives on average 350,000 ratings and reviews a week. Message and engage directly with customers.
GasBuddy asked select gas station c-store chains across the U.S. to beta test Business Pages. The two-month program provided participants the ability to access and act upon the feedback and activity GasBuddy members have taken over the last few months.
“GasBuddy has been a great vendor partner over the last two years,” said Eric Rush, digital marketing manager for QuickChek. “There is no denying that our industry is changing rapidly and getting more competitive. We are always looking for ways to better serve our customers growing expectations which is why we are excited about the new products GasBuddy is offering; it will help us stand out and improve our bottom line.”
Find out more about GasBuddy Business Pages here: business.gasbuddy.com
GasBuddy will be demoing the product at the NACS Show October 18 - 21 in Atlanta. Stop by booth #4031 to see all the latest from GasBuddy and meet the executive team.
About GasBuddy
GasBuddy is the technology company changing the way consumers find, purchase and save money on gasoline. Founded in 2000, the original GasBuddy website was a pioneer in crowdsourced information, leveraging technology, big data and a passionate community that now connects millions of users with real-time, accurate fuel pricing information as well as reliable reviews of gas station amenities and services. The app and website have the most accurate and real-time fuel prices at over 140,000 unique stations in the United States, Canada and Australia and is the most comprehensive money-saving companion while on the road. GasBuddy is available on all mobile platforms. For more information, visit www.gasbuddy.com