New Brand and Consumer App, More Media Solutions for Advertisers, and a Product Roadmap that Goes Beyond Just Gas Prices, Position GasBuddy “For The Road Ahead”
BOSTON – (Sept 14, 2016) – GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline, today announced it has surpassed more than 60 million downloads of its popular mobile app, and that the company is pivoting toward the future with consumer and B2B solutions that go beyond just fuel prices. The initiatives are being led by GasBuddy CEO and former PayPal executive Walt Doyle, along with CTO and former Chief Engineer of PayPal Retail, Max Metral.
“For The Road Ahead”
GasBuddy’s new brand, logo, and positioning reflects the evolution of the industry, where fuel retailers have greatly expanded their offerings, investing hundreds of millions of dollars1 modernizing the consumer experience at the pump and in the store. Consumers want to know about these additional services and the new GasBuddy connects them with these retailers and helps people everywhere fuel their journey.
“With the GasBuddy app on millions of smartphones we have the opportunity to do something unique and powerful for our loyal consumers, the stores that serve them and the brands that want to reach them,” said Walt Doyle, CEO of GasBuddy. “Fuel prices will always be our center of gravity, but with an all-new smartphone app, new media products for advertisers, and other solutions for the retailers themselves, finding a price on GasBuddy is just the beginning.”
All-New GasBuddy App
In addition to its re-branding, GasBuddy also launched a redesigned version of its free smartphone app that will now connect consumers and retailers with information beyond just fuel prices. Some of the new features on the redesigned GasBuddy mobile app include:
- New station ratings beyond fuel prices
- Enhanced search and filters
- Clean, easy-to-use interface
- Updated games and challenges
New Media Solutions for Brand Advertisers
GasBuddy media solutions will deliver partner brand messages at scale in an integrated, elegant way that is engaging and delightful to customers across their favorite screens and platforms, including programmatic, in-app, push notifications, email, blogs, direct mail, and all major social media marketing platforms. GasBuddy’s loyal user base gives brand partners a unique opportunity to reach consumers with strong intent directly on their path to purchase.
A Product Roadmap Beyond Fuel Prices
With a 16-year record of helping consumers find low fuel prices, future features will be geared toward unlocking special discounts, learning more about retailers and services, ratings and recommendations, connecting with other users, completing purchases, and much more.
To celebrate the rebrand, GasBuddy will launch a month-long nationwide #TankTakeover campaign giving away thousands of gallons of gas in select cities. The campaign will involve partnering with local gas stations and filling up GasBuddy member’s tanks. The first stop will be in Houston, TX on Sept 23. To get more information about location and timing on all the Tank Takeover events, follow GasBuddy on Twitter and Facebook.
About GasBuddy
GasBuddy is the technology company changing the way more consumers find, purchase, and save money on gasoline. Founded in 2000, the original GasBuddy website was a pioneer in crowdsourced information, leveraging technology, big data, and a passionate community that now connects millions of users with real-time, accurate fuel pricing information as well as reliable reviews of gas station amenities and services. The app and website have the most accurate and real-time fuel prices at over 140,000 unique stations in the United States, Canada, and Australia and is the most comprehensive money-saving companion while on the road. GasBuddy is available on all mobile platforms. For more information visit www.gasbuddy.com.