In the middle of nowhere but with a good fuel price. The gas pump is ridiculously slow, just over a gallon per minute (at least the one I had to use).
This is a great little station with a home town family feel! Will definitely stop again next time I'm driving through. We grabbed a frozen pizza (that are homemade by Jake's) to take home and it was the best frozen pizza I've ever had! Do yourself a favor, if your driving down I-90 in South Dakota, make this one of your stops!